Presenting “BI” the thirst-quenching and thirst –quenching drink

In summer 2017, S.Bernardo made its entry into the world of sparkling soft drinks, with fresh and original duo-flavours ideal for the summertime: a fresh, young look, bright colours, unforgettable flavours and a practical, new 75cc PET bottle. A first in over 90 years of industrial history for the famously light water springing from the Maritime Alps.

The launch version of “Bi” comes in three flavours: Lime-Ginger, Lemon-Mint and Bitter Orange-Cinocha. Clearly defined flavours offering a marvellous mix of sensations diluted in S.Bernardo mineral water. The appealing, innovative packaging is cheerful and fresh; a re-working for “Bi” of the elegant “Droplet” bottles designed by Giorgetto Giugiaro has made them colourful and fun.